Professional Profile
User Experience Designer & mentor with 14 + years of industry experience by applying human-centered design approach to web and mobile applications. Extensive experience with User research, User interviews, Persona creation, Process and Task flows, low & high fidelity wire frames, Visual design, Design guidelines, Branding, Responsive design, Adobe Illustrator/Photoshop/XD, Icon design.
Education
- Design-Led Strategy: Design thinking for business strategy and entrepreneurship, The University of Sydney - Coursera, View Credential ID : RDRF363YQ8AN
- IBM Design Thinking Practitioner - View Badge
- IBM Design Thinking Practitioner - Team Essentials for AI - View Badge
- Google Digital Unlock Certification covering wide range of subjecs from marketing fundamentals, search, email, social media, display, video, e-commerce, geo-targeting and analytics
- Google Mobile Sites Certified which include best practices for creating, managing, measuring, and optimizing mobile websites.
- GoogleAdWords Fundamentals and Video Advertising Certification.
- Diploma in Cyber Law from Asian School of Cyber Law, Pune and Govt.Law College, Mumbai
- Photography under the guidance of Internationally Honoured and Practicing photographer Shri. Vinay Parelkar ARPS (UK), AFIAP (Belgium), FFIP (India)
- Devnagri Calligraphy under the guidance of India's renowned calligrapher Shri. Achyut Palav.
- Bachelor of Commerce from Mumbai University
Recognition / Participation / Invitation
- 2015 - NetApp Innovation award (organisational level)under "Big Data" category. Solution platform was developed leveraging telematics data to derive proactive and predictive analytics solutions for Enhanced Fleet Management, Warranty Claims Optimizations, Warrant Cost Optimization & Service Management
- 2014 - World Marketing Congress - Big Data & Analytics Innovation Award (organisational level)- key technologies address various requirements involving Device Integration, Real Time Dashboards, Advance Analytics.
- 2014 - As a calligrapher participated in Callifest 2014, organised by Achyut Palav School of Calligraphy at Nehru Arts Centre, Worli, Mumbai
- 2012 - UBM - Information Week, Silver Edge award (organisational level) for Enterprise Social collaboration and social analytics portal
- 2012 - CSI Awards for Excellence in IT 2012 - for Sentiment Analysis solution "Sapphire" in the category: "Advance Analytics: Products, Designs & Solutions"
- 2011 - UBM - Information Week, Silver Edge award for Sapphire™, a sentiment analysis tool for Social Analytics
- 2011 - Star Award for introducing UX Practice at organisational level
- 2007 - Invited as a guest speaker for I.S.T.E approved S.T.T.P conference on “Image Processing and Multimedia Applications” by Department of Information Technology, K.J. Somaiya College of Engineering, Vidyavihar, Mumbai under Mumbai University.
